Social Media – it’s all about me

Hah!! This slideshare is actually amazing.

And you know what? It’s right.

Sure, it just pumped out a whole lot of figures and quotes from (somewhat questionable sources) – but what it’s saying is right. Social media is here to stay. It has become a part of life, and businesses need to respond to it, and respond IN it.

We live in a world in which we really only care about ourselves, and about being heard. That’s WHY so many people have blogs and love to ramble on about their interests and general nothingness, and why there are so many review sites. We care about what we think, and we expect everyone else to care about it too.

Experience informing practice etc.

We’ve watched this video in class today.

I suppose the idea of getting us to watch this video was to encourage us to write the report due in Week 13 in the style of a usual essay. It can become a bit confusing when writing for the web so much to revert to this academic style of writing. We become so used to writing in a casual, informal, personal manner, that using references and literature to support what we are saying becomes less important than giving a point of view and making it engaging and entertaining.

However, with this subject, it is also evident that there are huge differences in how you would go about it from a regular essay. Because it IS a report in an online format, there becomes an opportunity to link specifically to references and examples in practice. Rather than spending a paragraph explaining an example, it’s just BOOM – link to it, and there is everything you need to know.

Though in the video she warned us to stay away from ‘speculating’ and bringing our own ideas into discussion, we have also been encouraged to actually do this! Because this form of media and interactive documentary which we are studying is so new and emerging, we need to be able to speculate where it could be headed, and predict some probable and possible outcomes for our own work.

I just sort of wish my report could write itself >.<

I’m a Twitter Machine

I’ve been given the role of Chief Tweeter in our group assignment. Why? I don’t even know!! I have barely used Twitter before. But I think I am getting there. It is so amazing to see people starting to follow us on Facebook and Twitter. It’s like watching a baby take its first few steps 🙂

We currently have 8 followers on our twitter – and I we’ve had 26 likes on our Facebook page! I know that doesn’t seem like much right now, but as I’ve mentioned before TIME is so crucial with these things. It’s takes time to set it all up, develop a ‘voice’, and attract followers.

I’ve found a few Twitter Tips which I may start to employ as an overall strategy – did I mention I don’t use Twitter? :/ eek!

I’ve used some of these tips to spell out my own, pretty basic, Twitter Strategy:

– Post at LEAST once a day, but no more than 4
– Retweet about the same amount
– Use images
– Use less than 100 characters per tweet
– Use one or two hashtags per tweet
– Request retweets! (by spelling it out, or putting RT) – only where necessary

Well, here’s to hoping!


More on “using social media to produce an interactive documentary”

I’ve been interning with community radio station LightFM lately in their web content department. It is interesting how much what my “supervisor” was explaining to me yesterday aligns with this course. She was describing how LightFM has a strong community feel, and how social media is being strongly used to expand and develop that community online. This is done by sharing the content on their website by promoting articles and radio segments on Facebook, Twitter and even Instagram.

Tagging is a huge part of it. She was telling me don’t even bother posting it if you don’t tag the right people! For example, I was writing an article about an interview a presenter did with the band Casting Crowns, and I had to tag their Facebook page on FB and their Twitter accounts on Twitter. In this way, followers of this massive US band can access OUR content. When high profile bands are featured on the station, we write about them and if they retweet or repost our articles, their hundreds of thousands of followers can see them! Amazing.

So I guess my point here is about using social media to connect.

In terms of using this to produce an interactive documentary, these social media outlets can be used to harness support, coverage and awareness. By tagging people, or even certain businesses, you are given access to a simple and FREE audience automatically. It is obviously important to distinguish a real cause/movement/project from spam through post content etc.

It is also essential to tag the RIGHT PERSON [In light of the recent Offspring Twitter awkwardness…

Documenting our progress so far.

It was with bleary eyes on a Thursday morn that my Integrated Media group combined forces to create the concept for ‘Zen for Ten’ – our major assignment task. Perhaps we could have come up with a more exciting idea, however when no one really has any creative ideas so early in the morning, occasionally you just have to go ahead with what you’ve got!

And voilá!

We have our three major social media accounts set up thus far. The Facebook page will be where it’s all at: it will link out to the actual event page, as well as the Instagram and Twitter accounts. We will fill these pages with meditation advice, inspirational quotes, information about the event, as well as ‘reposts’ from some of the people we choose to follow.

Already we have a few followers in these accounts just from liking and following other users in the social media network. We haven’t even posted any content yet! That is the next stage, however, and will be largely how we attract the attention of people to encourage them to get involved.

Stay tuned for further updates on the development of Zen for Ten.

Very prompting.

Displayed here is a picture of the whiteboard from last week. In class we were asked to respond to the prompt for our assignments:

How can social media be used to produce an interactive documentary?

And here is what we came up with 🙂

Thursday 9.30am class response to our prompt

Thursday 9.30am class response to our prompt

I think the most important thing I gathered from this was that social media can be used SO effectively and powerfully by creating a community. Having observed my boyfriend engage in his online communities (video gaming, television, pop culture, YouTube personalities etc.) I have been able to recognise how involved some people become in their online communities (sometimes more so than their real, physical communities). It is only once time has been allowed for a community to be created that participation can be demanded from followers.

Week 4 Lecture: Kyla Brettle

Today we were lectured (hehe) by Kyla Brettle, on social media production and participatory projects. A question from her lecture that stood out was:

Who is the user and who the producer?

…particularly in relation to participatory media. The content is produced by viewers, and who would classically be labelled ‘the audience’, but they are no longer the audience are they? The lines become blurred here. I like how Kyla mentioned the words ‘produser’ and ‘prosumer’ to connect this – describing a new form of user-generation.

Describing her own participatory project My Tribe, Kyla presented the people who contributed not as “junkies packing peanuts” but informed, active users.

I liked her definition of what a participatory project is:

 a project that solicits and draws on user generated content/media for the purposes of creative storytelling and developing collaborative, socially engaged experiences and features.