I’ve been interning with community radio station LightFM lately in their web content department. It is interesting how much what my “supervisor” was explaining to me yesterday aligns with this course. She was describing how LightFM has a strong community feel, and how social media is being strongly used to expand and develop that community online. This is done by sharing the content on their website by promoting articles and radio segments on Facebook, Twitter and even Instagram.
Tagging is a huge part of it. She was telling me don’t even bother posting it if you don’t tag the right people! For example, I was writing an article about an interview a presenter did with the band Casting Crowns, and I had to tag their Facebook page on FB and their Twitter accounts on Twitter. In this way, followers of this massive US band can access OUR content. When high profile bands are featured on the station, we write about them and if they retweet or repost our articles, their hundreds of thousands of followers can see them! Amazing.
So I guess my point here is about using social media to connect.
In terms of using this to produce an interactive documentary, these social media outlets can be used to harness support, coverage and awareness. By tagging people, or even certain businesses, you are given access to a simple and FREE audience automatically. It is obviously important to distinguish a real cause/movement/project from spam through post content etc.