We’ve watched this video in class today.
I suppose the idea of getting us to watch this video was to encourage us to write the report due in Week 13 in the style of a usual essay. It can become a bit confusing when writing for the web so much to revert to this academic style of writing. We become so used to writing in a casual, informal, personal manner, that using references and literature to support what we are saying becomes less important than giving a point of view and making it engaging and entertaining.
However, with this subject, it is also evident that there are huge differences in how you would go about it from a regular essay. Because it IS a report in an online format, there becomes an opportunity to link specifically to references and examples in practice. Rather than spending a paragraph explaining an example, it’s just BOOM – link to it, and there is everything you need to know.
Though in the video she warned us to stay away from ‘speculating’ and bringing our own ideas into discussion, we have also been encouraged to actually do this! Because this form of media and interactive documentary which we are studying is so new and emerging, we need to be able to speculate where it could be headed, and predict some probable and possible outcomes for our own work.
I just sort of wish my report could write itself >.<
I’ve been interning with community radio station LightFM lately in their web content department. It is interesting how much what my “supervisor” was explaining to me yesterday aligns with this course. She was describing how LightFM has a strong community feel, and how social media is being strongly used to expand and develop that community online. This is done by sharing the content on their website by promoting articles and radio segments on Facebook, Twitter and even Instagram.
Tagging is a huge part of it. She was telling me don’t even bother posting it if you don’t tag the right people! For example, I was writing an article about an interview a presenter did with the band Casting Crowns, and I had to tag their Facebook page on FB and their Twitter accounts on Twitter. In this way, followers of this massive US band can access OUR content. When high profile bands are featured on the station, we write about them and if they retweet or repost our articles, their hundreds of thousands of followers can see them! Amazing.
So I guess my point here is about using social media to connect.
In terms of using this to produce an interactive documentary, these social media outlets can be used to harness support, coverage and awareness. By tagging people, or even certain businesses, you are given access to a simple and FREE audience automatically. It is obviously important to distinguish a real cause/movement/project from spam through post content etc.
It is also essential to tag the RIGHT PERSON [In light of the recent Offspring Twitter awkwardness…
Displayed here is a picture of the whiteboard from last week. In class we were asked to respond to the prompt for our assignments:
How can social media be used to produce an interactive documentary?
And here is what we came up with 🙂
Thursday 9.30am class response to our prompt
I think the most important thing I gathered from this was that social media can be used SO effectively and powerfully by creating a community. Having observed my boyfriend engage in his online communities (video gaming, television, pop culture, YouTube personalities etc.) I have been able to recognise how involved some people become in their online communities (sometimes more so than their real, physical communities). It is only once time has been allowed for a community to be created that participation can be demanded from followers.