Hah!! This slideshare is actually amazing.
And you know what? It’s right.
Sure, it just pumped out a whole lot of figures and quotes from (somewhat questionable sources) – but what it’s saying is right. Social media is here to stay. It has become a part of life, and businesses need to respond to it, and respond IN it.
We live in a world in which we really only care about ourselves, and about being heard. That’s WHY so many people have blogs and love to ramble on about their interests and general nothingness, and why there are so many review sites. We care about what we think, and we expect everyone else to care about it too.